“To campaign against colonialism is like barking up a tree that has already been cut down.” - Andrew Cohen

July 11, 2008

Sociological Images The White Woman's Burden

Apparently, Pampers is in partnership with UNICEF; for each package of Pampers you buy (perhaps only in the UK, its not clear), Proctor and Gamble will donate five cents to UNICEF to provide tetanus vaccines to infants in developing countries.
(Details from UNICEF; Details from P&G; Press Release)

I'm always puzzled by the idea of "activism by purchase" ... if I don't buy Pampers, does that mean that some children will die because of my choice???!! Argh! Its a great selling tool, but frustrating from the philanthropic side.

However, I'm not really posting this to rant about that.

Instead, please read the insightful commentary in the post linked above about the imagery used in the ad. P&G's marketers know a lot about how to push our "mothering buttons" and its interesting to analyze how those particular buttons are pushed in the creation of this ad.


Personal Note: The last week has been a rough one. My son was very ill for the first part of the week, and then his birthday was yesterday.

Daisy: No, we never found the schoolbus. Its vanished. I did buy him another one, though.